Look at these words:
“Advertisement” is a count noun so we use an article:
He placed an advertisement in the newspaper.
However, “advertising” is a non-count noun so we say:
The Power of Advertising
Advertising for Children
Psychology graduates study child psychology and identify weaknesses and insecurities in children. The psychologists then sell this information to advertising companies. The advertising companies use the information to target children.
Do you think advertising that targets children should be banned?
Tell us your opinion in the comments section below.
The Advertising of Socially Harmful Products
Look at these products:
Junk Food and Sugary Drinks
Do you think the advertising of any of these products should be banned?
The Effect of Advertising on Body Image
Look at these three phrases:
Some people complain about body image in advertisements. They say that models are too thin. They criticise advertising companies for targeting people’s insecurities.
Link to audio of a conversation about body image
What do you think?
Tell us in the comments section below.
Verb – Advice to a Start-up Company
If you don’t advertise you will not gain market share.
Noun – Telling the director that you Placed an Ad
These three sentences (above) have the same meaning. The register is different. The bottom one is very informal. “Local rag” means “local newspaper“.
Non-count Noun – Topic
Noun – Plural – A Warning
Advertisers will remove their advertisements from the paper if we report negatively on their business practices.
Advertising companies control the market.
Another Compound Noun
Advertising agencies employ some of the brightest and most creative people in society.
“Target” and “Aim” as Metaphors
When advertisers talk about advertisements they use the terminology of guns as a metaphor:
“Target” as Verb
Advertisers target children.
“Target” as Noun
Children are the target of many advertisements.
“Aim” as Verb
These advertisements are aimed at children.
The verb in this sentence is in passive voice.
“Aim” as Noun
The aim of advertisers is basically to convince consumers to buy the products that they are advertising.
Follow the Links to Learn More
Do you think the advertising of junk food should be banned?
Do you think the advertising of high interests loans should be banned?
Do you think tobacco advertisements should be prohibited?